The Sports Edit sprints to growth with Google Shopping
By Retail Technology | Wednesday July 3 2019
Premium activewear retailer The Sports Edit has seen a fourfold increase in revenue after using Google Shopping
The company has reported that income from the paid search channel rose by 300% in 18 months following the introduction of optimised product listing ads.
It is working with ecommerce specialist Oxatis Group to create and deploy feed-based activity on Google Shopping.
It’s using ChannelPilot, the Group’s data management tool, to generate a bespoke export feed.
Quality traffic
Customers clicking on Google ads are sent directly to the product page on The Sports Edit’s website where the transaction is made.
“Google Shopping drives quality traffic to our site and we needed an offline feed we could regulate to leverage its features,” said Nick Paulson-Ellis, Founder and CEO of The Sports Edit. “ChannelPilot allows us to individually list and monitor products and intelligently calculate their performance so we are fully in control of placement and costs.”
The Sports Edit is also using ChannelPilot to increase online transactions via affiliate channel Webgains and has seen revenue rise by 90% during this period.
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