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Apotek Hjärtat prescribes price analysis

By Retail Technology | Friday August 2 2019

Swedish pharmacy chain Apotek Hjärtat has undergone a phased adoption of price and performance analysis software

During the last two years, Apotek Hjärtat has implemented increasingly sophisticated pricing capabilities, beginning with Revionics Competitive Insights then moving to rules-based Price Management and most recently Revionics Price Optimization.

As a result, the company has enhanced execution of their pricing strategy while offering more targeted pricing against both online and physical store competitors. 

Apotek Hjärtat now seeks to deliver more value across their promotion campaigns and initiatives and focus on those promotions that maximise shopper engagement while delivering optimal business results.

Competitive pricing

Part of the ICA Gruppen family of companies, Apotek Hjärtat has nearly 400 pharmacies across Sweden. 

Since selecting Revionics Competitive Insights and AI-based Price Optimization in early 2017, they have leveraged these capabilities to more effectively monitor competitive prices and offerings while enhancing their agility in responding to shopper, customer and competitive changes. 

“We are excited to further extend our productive partnership with Revionics by taking a data-driven approach to analyzing our promotion effectiveness,” said Anders Nyberg, managing director at Apotek Hjärtat. “It is critical to our ability to deliver insight, structure and analysis to support strategic decisions and deliver strong ROI for our company.”


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