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ASOS takes payments service to US

By Retail Technology | Monday August 5 2019

Online fashion retailer ASOS will now be offering its flexible payments service to its US customers

The move is an extension of its existing partnership with Klarna, which begun in the UK in 2016.

“At ASOS we want to give our customers choice in everything we do whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery options or payment options. The addition of Klarna as a payment method in the US will help provide the best customer experience for our US customers,” said Eve Williams, brand experience director,  ASOS.
 
Customers can now choose to pay with four equal payments collected bi-weekly – with no interest or fees. 

This benefits the ASOS customer considering that 22% of shoppers say they struggle to afford the latest trends and would like an option to pay in instalments or pay later – increasing to 37% for Gen Z and 30% for Millennials. 

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