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Funky Soap cleans up with optimisation

By Retail Technology | Wednesday August 14 2019

Sales at hair and skincare retailer Funky Soap Shop have risen by two-thirds after it optimised its web store

It has reported that turnover was 69% higher year-on-year in the first half of 2019 while traffic also increased by 65% over the first six months of this year.  
Funky Soap Shop is partnering with Oxatis Group to develop its online presence and has implemented prebuilt functionalities to hone the customer experience including a loyalty programme to encourage repeat orders and a currency converter to help international shoppers place orders more easily. 

Bespoke technology also enables orders to automatically feed into Royal Mail.  
Anni Kriesche, founder and director of Funky Soap Shop, said: “The platform’s versatility means we can quickly update the site with new features, freeing up time to focus on other areas of our business such as creating new ranges.” 

Mobile upgrade
The retailer plans to upgrade its mobile site with Oxatis Group’s Progressive Web App technology later this year, given sales from the channel currently account for almost 40% of transactions. 

It is also looking to launch a separate website for wholesale orders on the ecommerce platform. 

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