Costa Coffee targets digital consumers
By Retail Technology | Thursday August 22 2019
Coffee chain Costa Coffee is shifting focus to digital consumers with a new platform
It’s leveraging the powerful hybrid integration and API capabilities of MuleSoft’s Anypoint PlatformTM to unlock data from across the organisation.
The plan is to build an application network to accelerate innovation and drive customer loyalty and sales.
At the head of the new initiative is Costa’s digitally enhanced Costa Coffee Club loyalty programme and the newly launched Costa Collect feature of the Costa Club app. This enables customers to place and pay for an order from their phone and then collect it in-store.
Costa CIO Phil Scully said: “While designing a new loyalty experience for the modern, digitally savvy consumer, it became clear that our legacy infrastructure could not provide the required connectivity, flexibility and responsiveness.”
Siloed data
WHISHWORKS has worked with the Costa Coffee to deploy the new platform taking an API-led approach to integration.
Using Anypoint Platform, WHISHWORKS helped connect the coffee chain’s back-end and front-end systems and applications and build APIs to rapidly release siloed data and create a clear and secure data landscape.
This enhanced connectivity gave Costa Coffee the much-needed unified view of its operation, allowing them to increase efficiency and accelerate pace of business at a significantly lower cost.
