Highsnobiety launches ecommerce
By Retail Technology | Tuesday September 10 2019
Fashion and lifestyle media brand and publisher Highsnobiety has implemented its first global ecommerce platform
It has partnered with commercetools to offer a seamless online shopping experience while maintaining its renowned content culture, providing their audience and consumers with the regular introduction of limited product stocks and easily scale its business as it grows globally.
Highsnobiety chose commercetools for its innovative and agile technology including flexible frontend development capabilities, a strong backend and a headless, API commerce system.
This allows Highsnobiety to launch new product drops on a continuous basis to drive consistent web traffic and sales.
Max Berger, MD of commerce at Highsnobiety, said: “Commerce has long been a demand from Highsnobiety’s audience, who wants to connect with the products they are reading in our magazine, on our website, and social channels.”
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