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Sparkling new ecommerce platform for Annoushka

By Retail Technology | Thursday September 12 2019

Luxury jewellery retailer Annoushka has launched a new ecommerce platform across EMEA and APAC

This future-proofed solution built on Salesforce Commerce Cloud will offer personalised experiences, integrate video live chat with personal shoppers, more payment options and enhanced search and analytics.

In an intensely competitive market, and with a goal of having a third of revenue come from its ecommerce business in three years, Annoushka needed a strategic approach to improving digital shopping experiences for its customers. 

Working with Tryzens, Annoushka selected Salesforce to deliver an enhanced customer and brand experience across multiple channels, devices and global regions, with faster site speed, performance and uptime.

Mobile revenue

Since the rollout of the solution, Annoushka has seen significant growth in conversion and mobile revenue. 

This is largely due to having a faster checkout process, advanced payment options and improved front-end capabilities for a richer, more engaged and highly personalised experience. 

Sophie Litvinoff, head of ecommerce at Annoushka, said: “Thanks to our work with Tryzens and Salesforce, we have been able to create a digital experience which helps us engage with our customers directly, while reflecting the personality and quality of our brand.”


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