Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Esprit enhances digital strategy

By Retail Technology | Friday October 11 2019

Global fashion retailer Esprit is enhancing its digital strategy to create a new connected shopping experience for customers

 

In partnership with Salesforce, the company is bringing its ecommerce and marketing onto a single platform to transform shopper journeys and deliver an intelligent and personalised shopping experience.

 

Esprit is deploying Salesforce Commerce Cloud, Marketing Cloud and Einstein to create artificial intelligence (AI)-powered ecommerce and marketing journeys that seamlessly connect across mobile, social, web and more.

 

“Today, digital generates more than 27 percent of our revenue and our partnership with Salesforce will allow us to grow this important channel with new customer experiences,” said Leif Erichson, chief digital and operations officer at Esprit. 

 

To accelerate its digital transformation, Esprit has partnered with Salesforce Success Cloud advisory services.

Related items

New AI platform for Quiz

By Retail Technology | Retail Technology

Jigsaw extends IT help desk support

By Retail Technology | Retail Technology

La Halle implements new omnichannel platform

By Retail Technology | Retail Technology

Zalando utilises machine learning

By Retail Technology | Retail Technology

URBN expands payments

By Retail Technology | Retail Technology

Encuentro Moda adds RFID platform

By Retail Technology | Retail Technology

Isabel Marant uses lockdown to upgrade

By Retail Technology | Retail Technology

ASOS agrees new payments partnership

By Retail Technology | Retail Technology

Boden takes success personal

By Retail Technology | Retail Technology

s.Oliver rolls out PLM software

By Retail Technology | Retail Technology