Lakeland preps for future with mobile computing

Cookware and baking products retailer Lakeland is deploying new mobile touch computers at its 67 stores

Part of a future proofing project for Lakeland, Zebra TC51 Android touch computers will be installed with the aim of  boosting productivity and enhancing customer service.  

The TC51 touch computer with Zebra OneCare support helps customers maximise device uptime and business performance. On average, two to three Android devices with a five-slot cradle are deployed per store.

“Our store associates love the TC51 high-resolution screen, excellent sound quality, processing speeds, durability and design,” said Emma Kay, IT & development manager, Lakeland. “We see the benefits of deploying the best price-performance device on the market for our needs, backed up by Zebra’s best-in-class Android and aftercare support. We expect mobile computing to play a growing role in our stores of the future.”

Lakeland’s IT team developed its applications for order management, global ticketing, shelf-edge pricing and product labelling and used SOTI Stage to integrate them to the devices. 

Product information 

Store associates using the TC51 can easily access these applications and perform in-store tasks such as inventory, price checks, goods receipt and price markdowns. 

With access to extensive product information covering all stores’ inventory, stock history, product videos and warehouse purchase order dates, store associates can pinpoint product information for customer enquiries. 

Benefits include a quicker, more streamlined and efficient operational process that enhances shopper engagement and increases sales.