Spoke targets tech boost with new funds
By Retail Technology | Monday October 28 2019
Menswear brand Spoke will enhance its technology and product innovation after securing £8.5M in new equity capital
An early adopter of the direct to consumer model, Spoke has applied machine learning tools and an agile approach to inventory to create and sell ‘legendary legwear’.
The Spoke size range is 10 times bigger than the average trouser brand, featuring 1 inch increments on the waist and leg - and for every inch of waist, there are three different ‘builds’ to choose from.
Once you have found your fit, it is available in over 50 styles - from selvedge denim to formal wool trousers.
Spoke’s proprietary ‘Fit Finder’ tool finds the customer’s perfect size in 60 seconds or less.
