Steinhoff UK launches headless commerce

Steinhoff UK has announced a new partnership that will launch a new headless commerce platform and overhaul its online stores

The technology selected to enhance Steinhoff’s Benson for Beds and Harveys sites will be composed of BigCommerce and Bloomreach commerce architecture.

The headless commerce solution will be implemented by LiveArea to enable Bensons and Harveys to deliver experience-rich shopping, blending content and commerce.

“We are very excited to be continuing our omnichannel journey with BigCommerce and Bloomreach, orchestrated by LiveArea,” said Chily Fachler, chief digital and information officer at Steinhoff UK Retail. “We are looking forward to utilising this leading-edge technology to enable us to build a world class customer experience and step up our ability to react quickly and with flexibility to power our ongoing conversion rate optimisation programme.”