Quiz finds answer with personalisation

Fast fashion retailer Quiz is integrating a personalisation platform into its ecommerce site

It has partnered with True Fit for the project which will are its True Confidence solution integrated.

True Fit’s True Confidence solution uses data collected from Quiz and millions of anonymous shoppers to provide personalised fit ratings and size recommendations based on each consumer’s unique body shape and preferences. 

This helps customers to choose products they love in the right size for them; reducing the friction and disappointment felt by a customer when a garment doesn’t fit properly; and reducing returns.

Customer confidence 

The solution is now available for customers to use when buying products within any of Quiz’s clothing collections, including the brand’s Curve and Petite ranges. 

Haroun Saleemi, head of ecommerce at Quiz, said: “True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online. By providing recommendations around size, style and fit for each individual shopper, together we can enhance our customers’ journeys with personally relevant experiences and ensure that they love and will keep their purchases.”