Oasis sees 175% sales lift with video marketing

High street fashion retailer Oasis has seen a 175% increase in campaign revenue through targeted video marketing

Oasis credits data driven video email marketing specialist Playable and AI marketing platform Emarsys for the impressive result. 

They have been driving innovation in the Oasis email channel through the introduction of responsive, embedded video available immediately upon opening to deliver enhanced personalisation, at scale, to Oasis’ increasingly digital-first consumer audiences.

In one email campaign, emails that featured responsive video drove a 175% increase in revenue over those in which video didn’t feature. 

Overall customer engagement was also significantly improved, with video-led campaigns delivered through the Emarsys platform leading to a 20% rise in click through rates. 

“We wanted a partner that would enable us to embed and edit video into our email campaigns, and in doing so drive significant shifts in engagement and response,” said Sophia Holland Thomas, digital marketing manager at Oasis. 

Smart acquisition

The retailer launched a collaboration with Frankie Bridge from pop band The Saturdays with a video email teaser comprising playfully edited snippets of the longer film, that gave enigmatic clues as to who the new capsule collection ambassador might be.  

The campaign went out to its whole customer base, as well as to leads generated through smart acquisition capabilities provisioned by the CRM lead generation capabilities of Emarsys’ AI-driven marketing platform. 

Oasis was able to extend reach beyond its known customer base and capture new target audiences indicating a specific interest in Frankie Bridge & the Saturdays through more unique, one-to-one interactions with consumers.