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N Brown gets personal for growth

By Retail Technology | Thursday January 23 2020

Clothing and footwear retailer N Brown is integrating data-driven personalisation across its fashion brands

It is partnering with True Fit as part of its customer centric strategy to drive profitable growth.

The rapidly changing shopping habits of customers, coupled with a continually challenging consumer environment have shaped N Brown’s retail-led strategy, which focuses on data and the customer experience.

By utilising True Fit solutions across its JD Williams, Simply Be, Jacamo, Ambrose Wilson and Fashion World brands, N Brown will look to improve customer experience by serving personalised fit and style recommendations. 

Additionally, N Brown will use True Fit to structure and connect customer data to unlock insights allowing the retailer to better serve its customers.

Data insights

Adam Warne, N Brown CIO, said: “Data-driven customer insight and personalisation is key to unlocking operational efficiencies and improving customer experience.”

The True Confidence™ and True Discovery™ solutions are now available for customers when buying products from JD Williams, Simply Be, Jacamo, Ambrose Wilson and Fashion World.

True Confidence™ uses data collected from N Brown and millions of anonymous shoppers to provide personalised fit ratings and size recommendations based on each consumer’s unique body shape and preferences. This helps customers to choose products they love in the right size for them, increasing their overall confidence towards the purchase.  True Discovery™ allows N Brown to deliver personalised product recommendations based on a combination of hyper-personalised style and fit preferences, transactional data and product attributes.

N Brown are also using True Insight™, to   make intelligent, data-driven marketing, merchandising and design decisions and improve product selection, design and sustainability efforts. 

 

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