Iconic sees 143% rise in global online orders

Cosmetics brand Iconic London has increased its international online orders by 143% and global conversion rates by 138% since partnering with a cross border ecommerce specialist

Iconic has implemented Global-e’s end-to-end localised cross border ecommerce solution to provide its international shoppers with a seamless localised online shopping experience, tailored to the preferences and behaviours of shoppers in each market.

This includes local pricing in over 95 currencies, a localised checkout in more than 20 languages with a choice of 150+ payment methods, express shipping at competitive rates including free shipping over specified threshold, a transparent and easy returns process and guaranteed calculation of all import duties and taxes with the option of prepayment at checkout.

Following its partnership with Global-e, Iconic has experienced a significant uplift in international conversion rates and sales across markets. This includes Iconic London’s largest international market, the USA, which experienced a 349% increase in number of orders and 185% increase in conversion rates.

Advanced analysis

The company has also expanded its global reach and is now actively selling to 126 international markets worldwide.

Tejal Agrawal, MD at Iconic London, said: “Global-e’s ongoing support includes advanced analysis, insights and recommendations that enable us to continuously optimise our offering and further boost our sales. The combination of cutting-edge technology and in-depth understanding of cross-border online selling is what makes them an invaluable partner.”