Puma pounces on personalisation

Global sports brand Puma is using a new platform to enhance customer personalisation

Puma has partnered with omnichannel customer engagement platform Emarsys to enhance its delivery of uniquely personalised communications to customers across multiple channels and points of sale.

Using Emarsys’s fully integrated customer data platform, Puma will be able to unify data from all consumer touchpoints throughout North America and Europe.

And by combining this rich data set with real-time interactions captured across digital channels, 100+ stores worldwide and other touchpoints offline, Emarsys will look to drive more intelligent engagement and, as a result, profitable growth for Puma’s vast range of sports performance and lifestyle products.

Rick Almeida, vice president, ecommerce at PUMA North America, said: “Emarsys enables us to generate deeper insights into consumer behaviors, using industry-specific analytics and use cases alongside its AI and automation capabilities to drive measurable business results at scale.”