Crocs add sales bite with digital customiser
Iconic shoe brand Crocs has seen a double digit sales rise with a new digital customiser for its footwear
Using the tool, customers can select, place and purchase Jibbitz charms in a visual representation of Crocs clogs and sandals, accessorising the shoes with personalised flair.
The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.
“Customisation is a key topic in retail and footwear today,” said Feliz Papich, director of global digital product management for Crocs. “Our Jibbitz Personliser gives us a global platform to engage and entertain customers, and makes it easy and fun to accessorise Crocs in a creative way that simplifies purchases, too.”