Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

COVID-19: Asos turns to AR during lockdown

By Retail Technology | Thursday May 21 2020

Asos is using augmented reality (AR) to promote new products during lockdown

The online fashion retailer will now digitally fit models with new clothes to circumvent the issue of models and photographers being stuck at home as well consumers.

Developed in partnership with Zeekit, the technology enables consumers to see how items fit on models and means Asos can digitally fit six models in up to 500 products per week.

Asos started trialling the See My Fit system last year, but COVID-19 issues pushed it to accelerate the initiative.

 

 

Related items

Frasers Group completes POS pilot

By Retail Technology | Retail Technology

La Martina adds customer engagement platform

By Retail Technology | Retail Technology

Seasalt selects new PIM platform

By Retail Technology | Retail Technology

Mint Velvet selects PIM software

By Retail Technology | Retail Technology

Dune London expands payment options

By Retail Technology | Retail Technology

rag & bone sets sights on better targeting

By Retail Technology | Retail Technology

YOOX Net-A-Porter drives gender equality in tech

By Retail Technology | Retail Technology

Karl Lagerfeld goes digital with new collection

By Retail Technology | Retail Technology

Reiss transforms omnichannel logistics

By Retail Technology | Retail Technology

N Brown migrates to the cloud

By Retail Technology | Retail Technology