PLUS Retail implements ESL platform

Dutch supermarket chain PLUS Retail is rolling out a new electronic shelf label (ESL) platform

It’s  implementing the cloud-based Pricer Plaza ESL platform across its entire 265 store network to increase the efficiency of several in-store processes.

Following successful in-store evaluation, PLUS Retail will also add new SmartTag Power labels in all of its stores.

For PLUS Retail, the ability to add real-time flash functionality to the shelves offers significant advantages to the store operations as the chain plans to use the technology to support in-store picking of online orders, as well as optimise the processes for inventory and stock management.

“We value Pricer’s ability to offer both innovation as well as reliability and durability,” said Duncan Hoy, CEO at PLUS Retail. “We are always striving to improve the customer experience, and these new solutions will really add value to both our customers and our store owners.”