Mint Velvet selects PIM software

Woman’s and children’s clothing retailer Mint Velvet has selected new PIM (product information management) software for its digital business

Mint Velvet has chosen OMIO PIM by Retail Assist to increase speed to market and streamline the workflow of head office teams.

Laura Boyd, Mint Velvet trading director, said: “We are delighted to have assessed the market and selected OMIO PIM as being a complete and functionally-rich solution that will enable Mint Velvet to continue to accelerate its digital growth.”