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Seasalt selects new PIM platform

By Retail Technology | Tuesday June 23 2020

Clothing retailer Seasalt has chosen a new product information management (PIM) platform as it continues it’s expansion

Akeneo’s PIM platform will allow Seasalt to centralise all of its product data and quickly measure that data quality and consistency to drive improvement, delivering a consistent and personalised customer experiences across sales channels.
 
“Until now we have been managing our online product manually, which was time consuming and a drain on resource, as we had to bring in teams that wouldn’t normally be involved,” said Will Charnley, omnichannel director at Seasalt. “By implementing a PIM with Akeneo we can build efficiency into the process and be far more reactive to customer needs.”

Launching a new product range would have taken up to three days with the old system, but with Akeneo in place Seasalt estimates that this timescale will be at least halved, and possibly reduced even further.

“We selected Magento as our ecommerce platform at the end of last year and as Akeneo is already integrated with that system it made sense for us to work with them. We’ve since been very impressed with Akeneo’s project team and the functionality of the platform, which is not only helping us in the short term, but will enable digital transformation and scale digital growth in the longer term,” added Charnley.

 

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