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New website makes Christopher Ward tick

By Retail Technology | Thursday July 9 2020 | UPDATED 10.07.20

Watch maker and retailer Christopher Ward has gone live with a new website featuring artificial intelligence and video integration

Built by Tryzens and powered by Salesforce, Christopher Ward new portal provides a seamless experience across mobile, tablet and desktop.

Building on its existing website – which typically saw 45,000 to 100,000 visits weekly across the UK and US – the new version holds a wealth of information designed to assist customers in their journey to purchase including an editorial section called Loupe – the name of the brand’s in-house magazine – which holds in-depth articles on everything from pop culture and sport to pop music and film.

Christopher Ward’s new and improved online experience represents its largest ever single infrastructure investment.

Mike France, CEO and Co-founder at Christopher Ward said: “The ambitions we have for Christopher Ward requires us, as the world’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions.”