Wasabi heats up loyalty programme

Sushi and Bento restaurant chain Wasabi is using new software to overhaul its loyalty programme as it re-opens its doors

The new software from Bink will mean that stamps will automatically be added to Wasabi customer accounts whenever they make a qualifying purchase with a linked payment product.

Launching on Bink’s own mobile app first, the functionality will then roll out on other acquisition channels towards the end of the year and into 2021.

Bink uses a unique platform to power Payment Linked Loyalty, which allows customers’ payment cards to be securely linked to loyalty programmes; and then when linked with Acteol’s Single Customer View each customer can easily be identified and rewarded every time they shop and never miss out on great rewards. The technology integrates into a partner’s website and channels for a seamless customer experience across multiple channels. 

Frictionless experience

As the technology doesn’t require any scanning of QR codes or loyalty cards, it gives customers a simple and protected way to enjoy their loyalty programmes. This frictionless experience eliminates time and hassle of retrieving and presenting loyalty cards at checkouts, at a time when consumers are increasingly aware of every touch or physical interaction in-store.

Brendan McKeown, IT director at Wasabi, said: "We're constantly on the look-out for clever, new ways to make our customer experience better and to reward people for that loyalty, so it's great to be able to partner with Bink.  Their technology allows customers to easily build up loyalty rewards and never miss out."