AO turns to AI

Electrical retailer AO has partnered with an AI company to generate insight-led data for its mobile business

AO will be using Peak’s AI system to help with segmenting customer data and improving the experience of AO Mobile customers.

The retailer’s One AO strategy sees the company connecting and leveraging different arms of the business to scale effectively, drive innovation and power growth. The partnership with Peak will support the continuation of this strategy in FY21, by bringing together data from AO Mobile and AO Retail to power a more connected and personalised customer experience. 

David Lawson, MD of AO.com, said: “AO is still relatively new to the mobile sector, after launching AO Mobile at the end of 2018 and we believe by using AI, we will be one step closer to creating a game-changing proposition for all of our customers as part of our One AO strategy.”