Ethoca360 Negative Signals service available free to GB Group customers

Ethoca360 Negative Signals service available free to GB Group customers

Ethoca, providers of Ethoca360 card-not-present (CNP) fraud detection services, has announced a partnership with UK identity management company, GB Group.

The partnership will mean that Ethoca’s new Ethoca360 Negative Signals service will be available to all GB Group customers through their URU identity verification service.

The new Ethoca360 Negative Signals service has recently been made available for free and is the first and only one of its kind. For merchants who sign up now and until further notice, Ethoca has committed to keeping the Negative Signals version of Ethoca360 Signals free forever. Although a commercial grade service, Ethoca decided to make it freely available to all online merchants in an effort to accelerate market adoption, build broader industry collaboration and help stem the massive losses that are suffered to online fraud each year.

Verification adds community capabilities

Ethoca360 Negative Signals is available now as an integrated service within GB Group’s URU identity verification service, bringing the power of the Ethoca community to earliest stage in the customer lifecycle. URU provides data matching capabilities that authenticate a consumer’s identity and age by matching personal information against UK and worldwide reference data in real time.

“Integrating Negative Signals fraud screening into our URU identity verification service allows our customers to make more informed decisions about card-not-present transactions during the all-important account signup process,” said John Lord, GB Group managing director. “Our customers are increasingly concerned about online and identity fraud and it is crucial for GB Group to remain up-to-date with the latest technologies and services. We are delighted to partner with Ethoca, as its Negative Signals service is the first of its kind to be made available at no charge to help fight fraud.“

Risk assessment to boost screening

GB Group’s URU identity verification service enables an individual’s details to be verified against a multitude of data sets before a decision is made on how best to engage with that individual. By bringing Ethoca360 Negative Signals into the equation, the companies said any decision made by a merchant can also be measured according to the potential risk of that transaction.

“Negative Signals is an additive service, and as such it is an ideal fit for the complementary identity verification tools and methodologies offered by GB Group,” explained Andre Edelbrock, Ethoca chief executive. “We are looking forward to a long and fruitful partnership with GB Group as we protect our customers against fraud and the associated revenue losses, while allowing them to concentrate on enhancing their own customers’ experience.”