Toyota and Lexus rev up customer insights
Vehicle brands Toyota and Lexus have selected new customer insights technology to transform customer product reviews
Feefo’s AI-powered transparent customer feedback platform will provide both companies with a next-generation system.
Ewan Shepherd, director, Lexus UK said: “Feefo will provide our customers with the trustworthy, independent insights they need, at a time of great change in the automotive market.”
Feefo’s Smart Themes tool gives prospective customers of both brands immediate access to the most relevant feedback insights as they decide which vehicle or specification to buy.
The tool provides Toyota and Lexus, with critical insights, revealing trends in what purchasers think about any aspect of a vehicle.
Feefo ensures that all feedback is authentic by matching it to a legitimate transaction, in order to increase consumer confidence and enable businesses to make smarter business decisions from fast access to real customer insights.