La Perla slips in to digital transformation

Luxury lingerie retailer La Perla is implementing a new data-driven approach to streamline global operations as part of its digital transformation project

La Perla is working with Clekt on the project and will also refresh its technology stack, moving laperla.com to a new ecommerce platform to provide a rich, immersive shopping journey.

Simon Clarke, digital and technology transformation director at La Perla said: “With the increasing online retail focus around the world, our data-first approach will underpin everything we do.”