Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Kia hits top gear with customer insights

By Retail Technology | Tuesday October 27 2020 | UPDATED 25.10.20

Automotive brand Kia Motors is using customer insights technology to build consumer loyalty

Kia is now using the AI-powered customer feedback platform from Feefo to provide it with an advanced system that meets heightened consumer expectations as more customer journeys are initially conducted online.

Feefo-authenticated owner reviews are displayed next to each model on the company’s UK website and as the partnership progresses, each Kia dealership’s website will also offer reviews and feedback on dealership service. 

Kate McLaren, GM of customer quality at Kia Motors (UK) Limited, said “Partnering with Feefo ensures our prospective customers have access to reliable, independent feedback from Kia owners, in a format that makes it easy for them find what they need. The intelligence we gain from this feedback will also be invaluable in developing our future products and services.”

 

 

 

Related items

Cazoo drives customer insights

By Retail Technology | Retail Technology

Toyota and Lexus rev up customer insights

By Retail Technology | Retail Technology

New mobile app for luxury brand Daniel Footwear

By Retail Technology | Retail Technology

Halfords shakes up store IT maintenance

By Retail Technology | Retail Technology

Halfords standardises product information

By Retail Technology | Retail Technology

Love’s Travel Stops targets collaboration

By Retail Technology | Retail Technology

Halfords integrates product data

By Retail Technology | Retail Technology

Halfords unveils new digital platform

By Retail Technology | Retail Technology

Halfords updates instore signage tech

By Retail Technology | Retail Technology

Halfords revamps IT environment

By Retail Technology | Retail Technology