Maoam scares up digital Halloween campaign

Confectionary brand Maoam has launched a multi-channel nationwide live experiential digital campaign

Maoam is utilising Global's outdoor, digital audio and video offerings in partnership with Capital, the zero-contact experiential campaign.

It features the Maoam Mischief Manor, which allows one household group at a time to experience a haunted house style journey with zombie hands, carnival mirrors and ghostly animations. Groups will be guided through the trail by brand ambassadors to ensure Covid-19 precautions are adhered to.

Harriet Hogge, marketing manager at MAOAM, said: “We wanted to reignite the excitement of experiential, while ensuring we follow government guidelines, and Global has helped us achieve that goal – it is fantastic to prove unique experiences can still be created despite the current challenges we face.”