Carrefour France opens up marketplace
Carrefour France is giving free access to its marketplace to retailers and food producers during the pandemic
The new move from Carrefour will see those affected by the lockdown speed up their adoption of digital technologies with free access until the end of 2020.
In June 2020, Carrefour launched a food marketplace which has already made products from more than a hundred retailers and artisans available to some 15 million people in France who visit www.carrefour.fr every month. 52% of these “partner vendors” are SMEs, very small companies and start-ups.
This will give these new retailers free access to a very wide customer base without having to spend a single euro on marketing, and without needing to undertake any emergency development work on their own websites.
Retailers simply contact the marketplace development unit which will reply within 48 hours. Then with support from Carrefour and its technology partner Mirakl they will be able to digitalise their business in under a week.
Currently specialising in food, Carrefour's marketplace will gradually open up to non-food products with the Black Friday sales event scheduled for the end of November 2020.