Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Woolworths signs up to marketing platform

By Retail Technology | Wednesday November 11 2020

Australia’s largest retailer, Woolworths is using a new digital marketing platform to support personalised real-time marketing

Woolworths will use Eagle Eye's AIR platform to enable the end-to-end management of real-time personalised digital promotions and support its transition to a digitally-led rewards program.

It will deploy the proposition across touchpoints including its app, its ecommerce business and various other digital media. Eagle Eye AIR will also be used to enable a real-time integration with a network of partners.

Tim Mason, CEO of Eagle Eye, said: “We look forward to deploying our Eagle Eye AIR platform across Woolworths’ network of Australian and New Zealand stores to drive value through persona

Related items

Abel & Cole launches new app

By Retail Technology | Retail Technology

Sonae upgrades customer service

By Retail Technology | Retail Technology

‘SMALL’ COULD BE THE NEW ‘BIG’ FOR FULFILMENT

By Manhattan Associates | Manhattan Associates

Carrefour chooses ESL partner

By Retail Technology | Retail Technology

Grupo Éxito extends price optimisation

By Retail Technology | Retail Technology

Co-op enhances customer journeys

By Retail Technology | Retail Technology

Co-op Group automates onboarding

By Retail Technology | Retail Technology

Ocado extends contract with robotics partner

By Retail Technology | Retail Technology

Instacart and C&S team up for online grocers

By Retail Technology | Retail Technology

COVID-19: Kroger uses tech to limit customers

By Retail Technology | Retail Technology