Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Woolworths signs up to marketing platform

By Retail Technology | Wednesday November 11 2020

Australia’s largest retailer, Woolworths is using a new digital marketing platform to support personalised real-time marketing

Woolworths will use Eagle Eye's AIR platform to enable the end-to-end management of real-time personalised digital promotions and support its transition to a digitally-led rewards program.

It will deploy the proposition across touchpoints including its app, its ecommerce business and various other digital media. Eagle Eye AIR will also be used to enable a real-time integration with a network of partners.

Tim Mason, CEO of Eagle Eye, said: “We look forward to deploying our Eagle Eye AIR platform across Woolworths’ network of Australian and New Zealand stores to drive value through persona

Related items

Centra teams up for new app

By Retail Technology | Retail Technology

Rouses Market adds space planning

By Retail Technology | Retail Technology

Whole Foods Market turns to Amazon One

By Retail Technology | Retail Technology

US grocer turns to Scan & Pay

By Retail Technology | Retail Technology

Albertsons enters the metaverse

By Retail Technology | Retail Technology

Guy Warner adds food waste tech

By Retail Technology | Retail Technology

Just Eat teams up with Getir

By Retail Technology | Retail Technology

Grocery app partners with Co-op

By Retail Technology | Retail Technology

Nisa Retail doubles scan & save rollout

By Retail Technology | Retail Technology

Rewe Group goes checkout free

By Retail Technology | Retail Technology