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Zalando utilises machine learning

By Retail Technology | Tuesday November 24 2020

Online fashion retailer Zalando is using machine learning technology to enhance its online shopping experience

Zalando has selected Amazon Web Services (AWS) as its preferred cloud provider and is going all-in on AWS for machine learning, running all of its machine learning workloads on the world’s leading cloud.

In addition to machine learning, Zalando is using AWS technologies in analytics, compute, database, networking, serverless, storage, and more to transform the company into a more data-driven organisation, optimizing critical business functions such as supply chain management, pricing, marketing, and customer care.

Using Amazon SageMaker to build, train and deploy machine learning models quickly, and Amazon EMR to capture, store, and analyse large volumes of data, Zalando’s engineering teams can use customer purchase data to create personalised shopping features like individual product and size recommendations and to predict a customer’s future outfit preferences.

Zalando is also using AWS machine learning to offer more personalised recommendations based on style preferences or a brand’s ethical practices, predict when items are in-stock for more accurate package delivery and return times, and forecast real-time availability of the latest fashion trends.

Analytics portfolio

Zalando used AWS Lake Formation to create a data lake running on Amazon Simple Storage Service (Amazon S3) to securely enable its developer teams to collaborate more effectively on projects across different service lines. In addition to its data lake, Zalando also combines data from its internal SAP workloads, including accounting, supply chain management, and ecommerce platforms, with AWS’s analytics portfolio, including AWS Glue, Amazon Redshift, and Amazon Athena to produce transactional and analytical data reports that track business performance in real time.

These insights help Zalando’s Size & Fit team to significantly reduce size-related returns by predicting how a garment’s fit is impacted by the material or stretch and making size recommendations that match the customer’s fit preferences.

Additionally, by migrating its SAP workloads to AWS, Zalando has reduced IT management time by more than 30%.

Rodrigue Schaefer, VP of digital foundation at Zalando, said: “This platform is enabling us to continuously improve the customer experience by rapidly reducing the time it takes to design and implement state-of-the-art personalisation tools and new product features.”

 

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