La Halle implements new omnichannel platform

French fashion chain La Halle – part of Beaumanoir Group – is using a new cloud-based unified commerce platform

La Halle has rolled out Cegid’s omnichannel and point-of-sale technologies in an implementation which kicked-off in July - at a rate of 25 to 30 stores a day - to reach a total of 339 stores.

Benjamin Amice, MD of the Beaumanoir Group, said: "As retail has become omnichannel, Cegid’s retail solution is at the heart of our buying, selling, supply chain and CRM, and we believe the platform will accelerate the re-launch of La Halle and the transition into the digital age of all the brands within the group.“