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Sparkling new site for Graff

By Retail Technology | Tuesday December 15 2020

High-end jewellers Graff have launched a new website with improved online shopping experience

Graff enlisted digital agency Emakina to use Salesforce technology to give even its most demanding clients a smooth and efficient customer journey.

The ecommerce platform was tailor-made with Salesforce Commerce Cloud, in combination with Service Cloud for quality customer enquiry management.

Enhanced navigation and filtering for certain product categories and attractive product detail pages complete the ecommerce platform’s performance.

Payment providers

The Emakina team also managed the integration with Graff’s ERP system for customer, order, inventory and Pricebook management, created the links to all major payment providers, and implemented FedEx carrier and AvaTax real-time tax calculation tools, Google Maps, Outlook, WhatsApp, and computer telephony integration.

“We wanted our ecommerce platform to embrace our ‘Only Perfection Matters’ attitude,” said Matteo Cassarino, chief digital officer at Graff. “The collaboration with Emakina has shown they fully share our passion for perfection.”