Umbro scores with new digital platform

Global sportswear brand Umbro is using a new digital platform as part of a website overhaul

Umbro’s new site has been redesigned and built by Manchester agency Absurd and its design and user experience has been inspired by social media channels familiar with the company’s key audience.

Site updates and campaigns can be implemented across all local sites with speed and content is translated into multiple languages using Microsoft Azure.

Operating on an Umbraco CMS, global brand content can be created and deployed with ease and content is curated to represent the brand in a consistent way with bespoke features added as necessary.

Helene Hope, Umbro’s head of global brand marketing, said: “Our site showcases new projects and sponsorships that span the globe, and we’ve maintained a strong focus on telling our brand story and celebrating our deep history. In addition to internal efficiencies the new site visually maintains our marque’s values and style.”