Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Google launches AR cosmetics feature

By Retail Technology | Tuesday January 5 2021

Google is now enabling its app users to virtually try on cosmetics from brands like L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury

It has been working with data partners ModiFace and Perfect Corp to help users better visualise thousands of lipstick and eyeshadow shades to see what it looks like on a range of skin tones and compare shades and textures.

As consumers browse Google Shopping on their phone or the Discover feed in the Google app, the company will display recommendations from beauty, apparel and other experts.

Related items

Ikea content with success

By Retail Technology | Retail Technology

Doves Farm Foods gets personal

By Retail Technology | Retail Technology

Free Fly lands on digital platform

By Retail Technology | Retail Technology

Otto expands payments agreement

By Retail Technology | Retail Technology

Halfords drives last mile

By Retail Technology | Retail Technology

Hybrid hopes

By Retail Technology | Retail Technology

Turn Up The Heat sizzles online

By Retail Technology | Retail Technology

Walmart provides smart substitutions

By Retail Technology | Retail Technology

CRC Sports boosts merchandising

By Retail Technology | Retail Technology

LVMH accelerates innovation

By Retail Technology | Retail Technology