Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Boohoo selects new PXM provider

By Retail Technology | Tuesday February 2 2021

Fast fashion retailer boohoo has chosen a new product experience management (PXM) provider to manage its product information

Since its launch in 2006, boohoo has grown rapidly, adding more than 6000 products per day. Its catalogue now features more than 3 million SKUs sold across a wide range of channels, including an ecommerce website, a mobile app, and a printed catalogue.

Boohoo will use Akeneo’s PXM platform to increase sales, reduce time to market, and boost productivity of a team of 250 employees and over 600 suppliers by offering a dedicated solution for all product information while streamlining internal processes.

This will help the company  grow and scale its business more quickly and unlock rapid growth.

Product data

The platform additionally empowers boohoo to centralise product information and quickly measure product data quality and consistency, while driving improvements in product information to deliver compelling, consistent, and personalised product experiences across sales channels.

Steve Nolan, head of technology at boohoo, said: “By implementing Akeneo PIM, we will increase efficiency and accelerate our time-to-market while also improving our product data and product experience.”

 

 

Related items

H&M fashions new data platform

By Retail Technology | Retail Technology

French Connection completes Shopify integration

By Retail Technology | Retail Technology

H&M Group enhances in-store technology

By Retail Technology | Retail Technology

Love Island swaps fast fashion for pre-loved

By Retail Technology | Retail Technology

boohoo enhances data management

By Retail Technology | Retail Technology

New Look upgrades order management

By Retail Technology | Retail Technology

Bally refreshes POS

By Retail Technology | Retail Technology

Mulberry adds order management software

By Retail Technology | Retail Technology

Gant adds workplace software

By Retail Technology | Retail Technology

Lids launches new site

By Retail Technology | Retail Technology