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Crocs gets tech upgrade

By Retail Technology | Friday February 19 2021

Footwear brand Crocs has deployed new software for point of sale, merchandising, audit & operations management, and analytics

Crocs has added Aptos’ customer engagement and merchandise management solutions across its 350+ stores worldwide.

According to Doug Goehl, VP, global retail IT and people systems for Crocs, Aptos technology is playing an instrumental role in delivering engaging and efficient experiences to Crocs’ consumers while also empowering the brand to better understand each consumer and what they want to buy.

He said: “By embarking on this technology modernisation journey, Crocs now has a unified retail platform that allows us to gather deeper insights, enabling the brand to serve our consumers better, deliver the right products to the right stores at the right time, and operate our business in a more profitable, data-driven manner.”

Crocs partnered closely with retail strategy company Sophelle on the deployment.

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