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Heineken refreshes fulfilment

By Retail Technology | Monday February 22 2021 | UPDATED 22.02.21

Beer giant Heineken has extended the relationship with its supply chain partner to digitally manage volatile changes in demand with machine learning

Committed to innovation and long-term brand investment, Heineken  was looking for a solution that would expand its digital capabilities to allow for more accurate, integrated and automated forecasting.

Blue Yonder will now provide solutions to achieve improved forecast accuracy, always-on planning capabilities and a new user experience. The improved demand signal will feed into Blue Yonder’s Luminate Platform, powered by a fast optimisation engine, that will translate into greater supply chain performance.

A long-time Blue Yonder customer, Heineken already utilises Blue Yonder’s end-to-end supply chain planning solutions in many of its operating companies to optimise and orchestrate decisions across sales, supply chain, operations, and finance.

Demand planning

Going forward in the next few years they will deploy the new demand planning solution in five of its largest operating companies worldwide.

“The introduction of Machine Learning as part of building an integrated cross-functional planning capability across our business is a critical component of our journey. The solution will assist us in continued growth and meet the changing demands of our customers and consumers,” said Marc Bekkers, director of global supply chain planning, Heineken.

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