Mizuno gets personal

Sportswear brand Mizuno has turned to personalisation to increase shopper engagement and drive sales

Mizuno has been benefiting from Wunderkind’s real-time identity network – a technology that helps retailers better recognise a larger portion of site traffic, across new and returning users, in order to enhance personalisation. 

This enabled the sports brand to better target their current customers, driving them to shopping baskets quicker, while focusing on key ecommerce KPIs, such as AOV and conversion rate.  It also helped Mizuno build out their CRM and increase their active customer base, improving customer engagement. 

For new shoppers, Wunderkind’s solution delivered 13k opt-ins in just three months and enhanced user experience after sign-up by showing users personalised interactions.

Amarena Diaz, director of digital marketing & ecommerce at Mizuno, said: “Wunderkind has enabled us to capitalise on the shift in consumer behaviour we’ve seen during the pandemic to drive significant revenue for our business.”