Intersport winning with ESLs
Sports retailer Intersport has implemented new electronic shelf label (ESL) software to improve customer experience and in-store operatons
Intersport recognised that manual in-store pricing was becoming a time-consuming task for its employees, with markdowns on goods, such as footwear and trainers, applied manually and often during busy sales periods.
This not only led to inefficient price management, but it took store associates off the shop floor and away from serving customers.
The modern ESL solution from Pricer, which delivered around 1,000 SmartTAG HD per store, now provides instant price changes, with pricing now automatically managed in seconds on a daily basis. This not only ensures accuracy and consistency of prices across its sales channels, but it also frees up store associates’ time so that they could focus on value-added tasks, serving customers and enhancing the in-store experience for shoppers; it estimates that every store saves one month of shop staff’s working hours per year thanks to the solution.
The ESLs are also enhancing the experience at the shelf-edge, as they feature a QR code which benefits both store staff and customers.
Scanning the code, store associates have real-time visibility of stock, allowing them quickly see what inventory is available and in which size, while shoppers can benefit from endless aisle capabilities, using the QR code to find out more information about the product on display, or place an order should the size or model they are looking for be sold out in store.
Aggelos Stefanou, IT Manager at Intersport Greece, Cyprus and Balkans, said: “For stores like Intersport - and the whole retail industry - price management is extremely critical. Today, we perform price controls every morning before the opening to ensure that the prices are up to date. At the same time, we now never have pricing mistakes.”