Pandora sparkles with live video service

Jewellery brand and retailer Pandora has launched a new live video service to replicate in-store shopping experiences

The Remote Shopping Assistant service, powered by Go Instore, empowers Pandora store staff to deliver an enhanced digital experience and guide customers through their buying journey as they look to make considered purchasing decisions from the comfort of their own home.  

It recreates the personal shopping experiences associated with the Pandora brand by allowing shoppers to have instant live video consultations with a Pandora sales assistant. 

The Go Instore add to basket feature also means store staff can put items directly into shopping carts while consumers continue to browse the site for other products. 

Ian Russell, digital delivery director at Pandora, said: “Since it launched, shoppers are enjoying our Remote Shopping Assistant service as it averages a 94% customer satisfaction score. Remote Shopping Assistant is also increasing our UK conversion rates so our digital investment is really paying off.”