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Sweet new virtual store for Comvita

By Retail Technology | Tuesday March 16 2021 | UPDATED 16.03.21

Manuka honey seller Comvita New Zealand has launched a new virtual store as worldwide demand for the honey takes off

Comvita has used commercetools’ APIs to create a headless checkout experience for its new virtual store, along with a cloud native, completely integrated Point of Sale (POS) solution, all within 6 weeks.

While the speed to market was crucial for Comvita’s brand new virtual store, it also needed a bespoke online presence that could address its unique transactional requirements while also presenting a seamless consumer journey across both the online and physical stores. 

Explaining the decision to collaborate with commercetools, David Bathgate, head of marketing, Comvita New Zealand said, “As we’d already completed some great proof of concept work with commercetools, we could take advantage of that to build a working solution specific to our unique needs in just weeks. The flexibility of the solution, deepest POS integration and very fast implementation and rollout capabilities meant we were able to meet our deadline with a solution we could be truly proud of.”