Prima Coffee finds perfect ecommerce blend

US online coffee and equipment retailer Prima Coffee has selected a new ecommerce platform as it looks to expand and improve its multichannel offering

Prima has chosen BigCommerce’s ecommerce platform to provide a flexible foundation for an online store and integrate seamlessly with Brightpearl’s operations platform that is built for retail.

In order to support its pending website migration to BigCommerce, Prima wanted an operational solution that was easily integrable with its ecommerce store and quick to implement.

With several existing sales channels being added and an eye on further expansion into third party marketplaces such as Ebay, the firm also needed to address wider issues with its inventory accuracy.

Visibility

All aspects of Prima’s business are now readily accessible through one centralised solution which will greatly enhance inventory visibility, while the automation of key workflows removes the need for complicated manual processes in the warehouse, allowing Prima to ship with increased speed and accuracy across all of its channels.

Jordan Kavuma, director of marketing at Prima Coffee said: “The onboarding has been a smooth process for our team, and we are already seeing the benefits that the platform has to offer."