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La Redoute enhances marketplace

By Retail Technology | Wednesday April 28 2021 | UPDATED 27.04.21

French fashion and home retailer La Redoute is accelerating its marketplace initiative with a new platform

La Redoute is transitioning its marketplace business onto the Mirakl Marketplace Platform to strengthen the development of the brand in France through laredoute.fr, and accelerate  its international presence while improving the user experience of sellers.

The retailer has a community of more than 600 sellers present on laredoute.fr, and carries out a rigorous selection process to ensure a consistent, high-quality experience. This new technological evolution of the marketplace will allow for its accelerated development and make it easier to welcome additional sellers to the platform in order to expand La Redoute’s offering.

“By further expanding our offer and improving the buying and selling experience, our ambition is to strengthen and consolidate our position as the preferred fashion and decoration lifestyle platform of families in France and Europe,” said Nathalie Balla and Eric Courteille, Co-CEOs of La Redoute.

 

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