Hunter reduces chargeback rates by 90%

Footwear brand and retailer Hunter has reduced chargeback rates by 90% with the support of a new payments platform

Like almost all retailers in 2020, Hunter saw a significant increase in online orders as stores were forced to close due to COVID-19 and, as in-store retail had to move swiftly online, the chargeback risk to businesses grew and online fraud increased markedly.

Using Adyen’s risk engine, Hunter was able to reduce its global chargeback rates from 2% to 0.2% while keeping authorisation rates high. At the same time, Hunter was able to streamline its manual processes, such as blocking IPs and email addresses, by making use of Adyen’s data tools to automate the bulk of the workload. This has resulted in a more strategic approach to payments overall.

“Adyen has made a significant difference for us. We’ve gone from having to manually review literally thousands of transactions during peak periods, to a process that is much more dynamic and less labour intensive”, Bryony Longden, senior ecommerce manager at Hunter said.