Lindex breaks through with DAM
Fashion retailer Lindex is using digital asset management (DAM) to ensure smooth communication across different software and create an improved online experience with eye-catching images
With imagery critical in the fashion sector, Lindex is using FotoWare’s Digital Asset Management (DAM) solution, integrated with its product information management (PIM), content management system (CMS), and production software.
FotoWare’s DAM works with Lindex’s internal IT systems and infrastructure to enable files and corresponding file information to move seamlessly from one program to another. This secures the quality of the files but also streamlines efficiency when working with images, as whenever images are moved into the DAM, all other information for those assets, including metadata and tags, is also automatically retrieved, which saves time and ensures consistent naming of files across all platforms for Lindex’s global team.
As an essential part of Lindex's tech ecosystem, FotoWare’s DAM solution works alongside other tools to provide a seamless digital experience for all users. Enabling them to automatically publish images once they are approved and revoking the permissions when the date for usage has passed.
Josephine Cederborg Wennberg, tech business analyst at Lindex, said: “Enabling integrations ensures speed-to-market, and it also ensures the data quality. It would be hopeless to do this manually, it would take so much time and would be so distressing. So, it's a must for us to have these processes automated."