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Photobox enhances data and insights

By Retail Technology | Wednesday May 26 2021 | UPDATED 26.05.21

Personalised photo retailer Photobox has accelerated time-to-insight and streamlined data management with new tech

Photobox is using a new zero-maintenance data pipeline solution from Fivetran that has halved the time traditionally required to make data available and analysis-ready for Photobox.

The automation has enabled its data teams to query customer data in a self-service way, spend time on improving and expanding the company’s enterprise data models, and make analytics insights – such as current trends, patterns and opportunities – more readily available to decision-makers in a centralised location.

Stefano Solimito, head of data engineering at Photobox, said: “We have now added more than 50 new data sources, including those for surveys, mobile advertising and workflow management, which are all helping us see customer journeys in a more holistic way. We look forward to leveraging Fivetran as we continue to expand our horizons.”

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