Bloom & Wild nurtures WMS

Online florist Bloom & Wild has signed a software-as-a-service contract for a new warehouse management system

The pioneer of letterbox flowers (carefully hand-packed and sent in bud, so they last longer) has moved to optimise its warehousing and distribution efficiencies – and chose cloud-based SnapFulfil WMS because of its flexibility, functionality and low total cost of ownership.

Bloom & Wild recently acquired Dutch rival, bloomon – creating the largest online business by deliveries in Europe's £22bn market for flowers and houseplants – and SnapFulfil will be remotely onboarding its German fulfilment centre located in Bergkamen, followed by the UK warehouse in Nuneaton, Warwickshire.

As part of its operations investment, Bloom & Wild is also looking to implement NetSuite and needed a WMS that could offer seamless integration. The initial order is for 25 SnapFulfil user licences, 24 x 7 critical support and a replicated database for interrogating and merging data.

Phill Burton, COO at Bloom & Wild, said: “We want to scale as a business and it became increasingly apparent that our manual processes were not compatible with the company’s ambitious growth plans. SnapFulfil’s agility, configurability and capacity to grow with us makes them a good cultural fit as a technology partner.”