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WIT Fitness teams with CrossFit online

By Retail Technology | Wednesday June 16 2021 | UPDATED 16.06.21

Sportswear retailer WIT Fitness has signed a multi-year deal to operate an official online CrossFit store

The partnership enables WIT and CrossFit to better serve CrossFit’s global community of members, coaches, and owners across more than 12,000 affiliate gyms worldwide, along with millions of fans of the Crossfit Games. 

WIT will also become a sponsor of The CrossFit Games, and it will have an onsite retail store at the Games and Semifinal events.

Dan Williams, founder of WIT Fitness, said: “The CrossFit methodology and community have been doing this for over 20 years, so we are perfectly aligned in our values and our desire to promote fitness for all.  Our newly formed partnership with CrossFit will enable us to cater for a whole new market of consumers across the globe.”